Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) aims to skill rural youth who are poor and provide them with jobs having regular monthly wages or above the minimum wages. It is one of the cluster of initiatives of the Ministry of Rural Development, Government of India that seeks to promote rural livelihoods. It is a part of the National Rural Livelihood Mission (NRLM) - the Mission for poverty reduction called Aajeevika. The scheme will benefit more than 55 million poor rural youth who are ready to be skilled by providing sustainable employment.

 

This scheme derives importance from its potential to reduce poverty. It is also designed to be a major contributor to the Prime Minister's 'Make in India' campaign.

 

Mission of DDU-GKY

 

To reduce poverty by enabling poor for households to access gainful and sustainable employment through employment that provides regular wages.

Guiding Principles

• There is a strong demand for the economic opportunities among the poor, as well as immense opportunities in term of developing their work abilities.

• Social mobilization as well as a network of strong institutions is essential in order to develop India demographic surplus into a dividend.

• Quality and standards are paramount in the delivery of skilling, in order to make the rural poor desirable to both Indian and global employer.     

 

SKILLING AND PLACEMENT UNDER DDU-GKY

 

• Awareness building within the community on the opportunities

• Identifying rural youth who are poor

• Mobilizing rural youth who are interested

• Counseling of youth and parents

• Selection based on aptitude

• Imparting knowledge, industry linked skills and attitude that enhance employability

• Providing jobs that can be verified through methods that can stand up to independent scrutiny, and which pays above minimum wages

• Supporting the person so employed for sustainability after placement

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SPECIAL COMPONENT OF DDU-GKY

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Full social inclusion of the candidates is ensured by the mandatory coverage of socially disadvantaged group. 50% of the funds would be earmarked for SCs and STs, 15% to minorities and 3% for persons with disabilities. One third of the persons covered should be women. 

 Regional inclusion of candidates is enabled through a special sub scheme for the youth of Jammu and Kashmir called Himayat, which MoRD operates under ASDP for state which covers urban as well as rural youth and Below Poverty line (BPL) as well as Above Poverty line (APL) persons. Moreover, Roshni - a special scheme for tribal areas and critical Left Wing Extremist (LWE) affected districts with separate guidelines has been launched that takes into account the peculiar situation in selected critical LWE districts. Particularly it provides training for different time periods.

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IMPLEMENTATION MODEL UNDER DDU-GKY

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DDU-GKY follows a 3-tier implementation model. The DDU-GKY National Unit at MoRD functions as the policy-making, technical support and facilitation agency. The DDU-GKY State Missions provide implementation support; and the Project Implementing Agencies implement the programme through skilling and placement projects.

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Project Funding of DDU-GKY

 

DDU-GKY provides funding support for placement linked skilling projects that address the market demand with funding support ranging from Rs. 25,696 to over Rs. 1 lakh per person, depending on the duration of the project and whether the project is residential or non-residential. DDU-GKY funds projects with training duration from 576 hours (3 months) to 2304 hours (12 months).

Funding components under DDU-GKY funds a variety of skill training programs covering over 250 trades sectors such as Retail, Hospitality, Health, Construction, Automotive, Leather, Electrical, Plumbing, Gems and Jewelry, etc. The only mandate is that skill training should be demand based and lead to placement of at least 75% of the trainees.

 

In funding projects, priority is given to PIAs offering:

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• Foreign Placement

• Captive Employment: Those PIAs or organizations that take up skill training to meet internal ongoing Human Resource needs

• Industry Internships: Support for internships with co-funding from industry

• Champion Employers: PIAs who can assure skill training and placement for a minimum of 10,000 DDU-GKY trainees in a span of 2 years

• Educational Institution of High Repute: Institutes with a minimum National Assessment and Accreditation Council (NAAC) grading of 3.5 or Community Colleges with University Grants Commission (UGC), All India Council for Technical Education (AICTE) funding willing to take up DDU-GKY projects